This year’s Superbowl commercial ads were very socially spoken, from beer products supporting immigration rights to car commercials promoting their eco safe car. The one commercial that stood out to me the most was the Audi #DriveProgress ad. The commercial starts with little girl competing in her hometown’s downhill race car derby. As the scene plays out, we hear her father’s voice asking provocative questions. We see her defending all the boys in the race, while the background orchestra gets louder, her father asks, “ What do I tell my daughter? That her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her despite her education, her drive, her skills, her intelligence, she won’t automatically be valued as less than by every man she meets?
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Or maybe I’ll be able to tell her something different.” The commercial ends with a cut to a black screen and text on the screen appears that say, “Audi America is committed to equal pay for equal work. Progress is for everyone.” Audi’s clear and undeniable main message of the commercial supports the idea that everyone, despite their gender, should be treated and paid exactly the same for their work. The main reason I chose this ad is for it’s powerful message of equality. Surprisingly in this day and age, some people do not see the need for equality.This ad was so perfectly placed in a time where our president has bragged about sexual assault during his campaign running, it is quite disturbing to say the least. The commercial appeals to the whole general public, females, males, fathers, daughters, brothers, and sisters, everyone is affected by sexism. Audi is a known as a high class luxury vehicle; this commercial does a good job of clearing the customers conscious in buying a product from a company with high morals. With Audi superior reputation and respected company with strong ethics, this commercial works in favorite of obtaining more customers who can afford their product and agree with their values. This ad does smart job of including an emotion aspect in this commercial. It puts us in the shoes of a father raising a daughter to be fearless and strong despite all the criticism of others saying she is anything less than based on her gender. The battle for equality is very evident to the females who are directly affected, but the battle isn’t fought by females only; it is fought with fathers, brothers, sons, allies, and any human being that believe in the rights for all. The commercial was beautifully timed after the mass worldwide women’s march protest, a protest specifically scheduled the day after the inauguration of Donald Trump. President Trump has demonstrated time and time again what he really thinks about women’s worth. From the time openly admitted to sexual assault to that in during the Presidential candidate debate when he called Secretary Hillary Clinton a “nasty women,” we sadly live in a time where the most respected position in the United States is not a great example for children and young adults to look up to. Commerical like this one, does a
Or maybe I’ll be able to tell her something different.” The commercial ends with a cut to a black screen and text on the screen appears that say, “Audi America is committed to equal pay for equal work. Progress is for everyone.” Audi’s clear and undeniable main message of the commercial supports the idea that everyone, despite their gender, should be treated and paid exactly the same for their work. The main reason I chose this ad is for it’s powerful message of equality. Surprisingly in this day and age, some people do not see the need for equality.This ad was so perfectly placed in a time where our president has bragged about sexual assault during his campaign running, it is quite disturbing to say the least. The commercial appeals to the whole general public, females, males, fathers, daughters, brothers, and sisters, everyone is affected by sexism. Audi is a known as a high class luxury vehicle; this commercial does a good job of clearing the customers conscious in buying a product from a company with high morals. With Audi superior reputation and respected company with strong ethics, this commercial works in favorite of obtaining more customers who can afford their product and agree with their values. This ad does smart job of including an emotion aspect in this commercial. It puts us in the shoes of a father raising a daughter to be fearless and strong despite all the criticism of others saying she is anything less than based on her gender. The battle for equality is very evident to the females who are directly affected, but the battle isn’t fought by females only; it is fought with fathers, brothers, sons, allies, and any human being that believe in the rights for all. The commercial was beautifully timed after the mass worldwide women’s march protest, a protest specifically scheduled the day after the inauguration of Donald Trump. President Trump has demonstrated time and time again what he really thinks about women’s worth. From the time openly admitted to sexual assault to that in during the Presidential candidate debate when he called Secretary Hillary Clinton a “nasty women,” we sadly live in a time where the most respected position in the United States is not a great example for children and young adults to look up to. Commerical like this one, does a