1. Develop a creative name for your business, and then explain why a name is important when you are considering branding options?
To attract customers to my lemonade stand I need to first come up with a creative name. The name I have chosen is Sunshine Squeeze. Why is the name important? Most customers would like to know the name of my business before trying my product. The name needs be original and sound good when said. I will only get one chance to make a first impression. So I need to make sure it has some meaning and power to it.
2. Create a …show more content…
You are very involved in your community; please outline your CSR plan for your business. The importance of a mission statement is to establish the company direction; it focuses on the company’s future; it provides a template for future decision; forms the basis for configuration; welcome change; facilitates evaluation and improvement.
I understand that your demanding my beverage to be made from freshly squeezed lemons that are not sprayed with insecticides or other toxin. Offered to you in a biodegradable paper cups by worker that are too young to be laboring away making lemonade for profit. My lemonade comes with your chose of old fashion sugar or new age sweeteners. This ice cold beverage is grantee to take you back to childhood days and all are sold to at a fair price.
4. The textbook lists many different types of pricing strategies, please pick one of these and explain how you will deliver on this strategy with your stand.
Business in Action 6th Ed. (2013) A hybrid pricing strategy of offering come products for free while charging for others, or offering a product for free to some customers while charging others for it. (p.