Sun Zi Strategic Attack Case Study

The third theory of strategic attack in Sun Zi Art Of War is who is able to unite himself with his officers and men as one mind, spirit and purpose will win. This is mean that a leader that can show his capability to influence his teammate with one mind to achieve their goal. A leader build up the direction and develop the goals and ambition for the future, and then unity the people in the goals and inspiring followers to faces all the difficulty. It shows that there was very important to have a leader whom had the leadership and able to gather and union the mind of the employees, get the employees in one target so that they can dominate the market and beat all their opponent. On the contrary, a leader that cannot change the employee passive …show more content…
In September 2011, Tony Fernandes has bought the Air Asia from the government company which is DRB-Hicom with only 1 Ringgit Malaysia (RM) or 25 pence on that day currency.(BBC news) On that time, Air Asia was facing high amount of debt and almost bankrupt, all the employee had facing panic lost their confident to Air Asia airline and also Mr. Tony Fernandes. But Mr. Tony Fernandes had shows his leadership to unity the employee with one mind and one spirit to save the company. In year 2002, the Air Asia airline had made a leap. Solve all the debt and turn a profit with 200,000 passenger in the first year by effort of Tony Fernandes and his followers which have same spirit to …show more content…
Tony Fernandes had unity his employee with one spirit and belief, that is "Now everyone can fly". His employees use this as the tagline and make Air Asia became the strongest in the budget airline market in the region. He has make all his followers follow his step to hit a target that everyone also can fly by promoting the cheaper offer of the airplane tickets and make his company become profitable.Mr. Tony Fenandes also listen to his followers opinion and what they wants to avoid them from confusing and working towards the objectives and target has been set.

The advantages of practice this theory in business plan is it can make sure that all the employees will be more understand what the company needs and seeking ways to achieve. A good leader that will give a clearly explain about all the employees tasks and their role for the company benefits. In this ways, it can improve the efficiency of the employees because they have a clearly objectives and career goals to be meeting. ( Keeping the right people-