The purpose of Wide Awake Café’s marketing plan is to serve as a guide for the organization. In order to continue success and obtain a market leadership, there are some actions that need to take place. When expanding product lines and expanding into new markets, evaluation, and control needs to be done. By expanding products lines, new market segments will be reached. When expanding product lines, evaluation will take place through the form of customer surveys. If a customer belongs to the Wide Awake Cafe customer loyalty program, they could be chosen to test out the new products for free through a coupon that will show up on the phone application that needs to be developed. Once the customer tries out the new product they will then be prompted
