Shopping is one of the most defining characteristics of modern civilization, but author, Paco Underhill, argues that consumers may have a greater impact on the act of shopping than shopping has on them.
The book is divided into three parts. The first part describes the logistics of shopping more specifically, how people physically interact with the layout of a space, other people in the store, etc. The second part deals with how each demographic interacts with the shopping landscape. The third section of the book chronicles how shoppers respond to the placement of merchandise, packaging, and other features of the merchandise itself. The book is filled with interesting statistics based on studies performed by Paco Underhill and his company Envirosell.
The book is divided into three parts. The first part describes the logistics of shopping more specifically, how people physically interact with the layout of a space, other people in the store, etc. The second part deals with how each demographic interacts with the shopping landscape. The third section of the book chronicles how shoppers respond to the placement of merchandise, packaging, and other features of the merchandise itself. The book is filled with interesting statistics based on studies performed by Paco Underhill and his company Envirosell.