Essay On Subliminal Advertising

Every day we are subjected to so many different forms of media and advertising. When we view so many forms of information it makes us wonder how much we actually take in and realize we take in. Subliminal advertising, a form of subliminal messages to sell a product or service, is an effective way to persuade individuals to receive underlying messages from companies. There are two types of subliminal stimuli, auditory and visual, which can reach an individual below their conscious mind. Means to use subliminal advertising have been disproven before, but how can we classify what it is marketers and advertisement agencies are actually trying to tell us in the ads and media that we see every day? In this essay, I want to go in detail what attempts …show more content…
Although we may not ambiguously see the advertisements having subliminal messages in them, the consumer can still be affected by subliminal stimuli. In a study done with the popular iced tea drink, Lipton, out of the two groups in the study one group was shown the words “Lipton Iced Tea.” The group that had “Lipton Iced Tea” displayed reported to be thirsty and wanted a Lipton iced tea after the experiment was over versus the other group that was not displayed the message had no response to the study (Karremans, Stroebe, & Claus, 2005). Another very popular method used for subliminal messages is for people to help with people trying to quit smoking. In a Study, subjects were played subliminal messages during a 3-week group therapy session and the individuals who had the messages played had a lower rate of relapsing to smoking. This shows that some images and audio stimuli can affect how we process information and this makes subtle changes in our emotions. The study of psychodynamics and subliminal messages go hand in hand because psychodynamics is an approach of psychology that seeks to understand the forces that underlie human behavior, feelings, and emotions (Goldberg,