Suadeo helps people take decisions on what to do and where to go, by storing the recommendation people they know through our platform. Because what better source of information than the one of your friends. Suadeo allows the users to access their unique personal recommendations …show more content…
Given the nature of the product, our target group is massive. We are targeting people both men and women from 18 to 60-year-old worldwide. But, if we talk about the early adopters, they will be London citizens from 21 to 35 years old, more specifically Kingston students. The early adopter will mainly do recommendations about things to do and where to go in London, taking it later internationally.
4. Competitors
Given the nature of the business, there is only one big direct competitor but lots of indirect ones. Our main competitor is TripAdvisor that has been on the market since 2000. However, their business is different than ours. They are an online platform where any user can write a review about a place they been and that review is available for all users. Suadeo in the other hand is a personalized platform where only the people you know will be able to upload any recommendation for you. The SWOT matrix shown above will give a better understanding of both …show more content…
But as Tripadvisor, all these sites are based on general reviews made by users making then very impersonal. On the other hand, there are few number of small companies in an early stage that are targeting personal recommendations like Tell, AroundMe, TasteBud, Raved, Fidatto and Toprec. However, the main difference is that they will filter all the recommendations of a product or service by your facebook friends showing only the ones of people you know. While in Suadeo the only way you get a recommendation is when your friend uploads it for