Name of establishment is Starbucks Coffee. Both of the chains are American coffee and the cafe. Starbucks has a mission is to “inspire and nurture the human spirit like one person, one cup, and one neighborhood at a time.” Location in the city of Kuala Lumpur, Malaysia.
Introduction of the Coffee Bean and Tea Leaf
Name of establishment is The Coffee Bean and Tea Leaf. “Coffee Bean” as more simply called to everyone. His restaurant under franchise business is an American coffee chain and obtains the International Coffee and Tea and Limited Liability Company (LLC) of their owned and operated. Location as the city of Kuala Lumpur, Malaysia.
History of Starbucks
In 1971 is Starbucks first store opened in …show more content…
Weakness
International growth not balance is the first weakness. Starbuck is dependent of coffee beans, determinant of its profitability is acutely dependent on the price of coffee beans and has a reputation for new product creativity and development. However, they stay assailable to the possibility that their new excogitation falter over time and they provide great coffee but the pricing is very expensive that will lead the consumers choose another coffee house.
Opportunity
Starbucks has a chance to expand a range of suppliers from whom it sources in order to diversify its sources of inputs and expand its supplier network. The company has the opportunity to expand to global operations as they expand the number of coffee house that offer other new product to attract more guests.