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Strategic Management
Critic of management models
Porter’s Five Forces model is designed with a focus on factors that built up the competitive advantage of a firm within the market (Afuah, 2003). It has achieved significant success in analyzing the industry in general and forms a very useful tool for assessing a company’s own stability through the SWOT analysis. Its success in providing market insights increases within deregulated markets. Presently, there has been a drop in its popularity amongst managers, economists and scholars. Why is it this so?
It is clear that the globalization of markets has led to a paradigm shift in how organizations-and especially multinationals-conduct …show more content…
This approach is a conclusive inclusion of both rational and emotional approach to change implementation thus helps in increasing acceptance of change by the organizational members. The key demerits of the model are that where any change in one part of the model, the total approach and, therefore, its implementation plan changes. This makes it a tedious approach for management. Secondly, the model ignores differences between its elementary parts. Firm’s that used this model were seen to have dropped from the top after a period of 5 years (Kaplan & Norton, …show more content…
The building block of Porter’s competition model is market dominance. In the former, strategy formulation and execution is engineered in a manner that strategy informs structure and where innovation follows an integrated approach at the systems level i.e. innovation is enshrined through the model’s systematic and reproducible processes In the latter model, structure informs strategy and where innovation is seen as an experimental process where spin-offs and entrepreneurs are key