In his book, Start with Why, Simon Sinek examines why some people are more successful leaders than others. The traditional “recipe for success,” includes money, press, and personal connections to the brightest minds of the day. Sinek gives readers several examples that do not follow this model. Instead, leaders achieve success by having clarity of “why,” and effectively communicating that “why” to others. These individuals attract others who believe what they believe. The followers are inspired to work together towards a common cause. Finally, a “why” is not merely self-gain. An inspiring “why” is not profits or fame, or blind followers. An inspiring leader achieves his “why” through his willingness to make sacrifices for others and passion for a greater good.
Sinek writes in the context of business, specifically marketing. First and foremost, Sinek emphasizes, “people don’t buy what you do they buy why you do it.” Many companies struggle to maintain profits because they focus on “what” they do, the product or service, rather than “why” they do it. Simon Sinek’s “why,” is to “inspire others to do things that inspire them.” Speaking and writing are simply two of the ways he achieves this goal. The main company he uses as an example throughout the book is Apple Inc. The company …show more content…
“When others volunteer to go in the direction you set,” you have become a leader (2017). If people follow you because they want to, and not as the result of force of manipulation, you can achieve almost anything. When followers are inspired, they will endure hardships to serve the cause. When followers believe what you believe, they are loyal to you. It is easy to have a “why,” but aligning every action with that “why” takes focus and discipline. Sinek’s ideas are valuable in civilian and military life. Having clarity of purpose allows for better decision making and more effective
Sinek writes in the context of business, specifically marketing. First and foremost, Sinek emphasizes, “people don’t buy what you do they buy why you do it.” Many companies struggle to maintain profits because they focus on “what” they do, the product or service, rather than “why” they do it. Simon Sinek’s “why,” is to “inspire others to do things that inspire them.” Speaking and writing are simply two of the ways he achieves this goal. The main company he uses as an example throughout the book is Apple Inc. The company …show more content…
“When others volunteer to go in the direction you set,” you have become a leader (2017). If people follow you because they want to, and not as the result of force of manipulation, you can achieve almost anything. When followers are inspired, they will endure hardships to serve the cause. When followers believe what you believe, they are loyal to you. It is easy to have a “why,” but aligning every action with that “why” takes focus and discipline. Sinek’s ideas are valuable in civilian and military life. Having clarity of purpose allows for better decision making and more effective