How Starbucks’ Company Information Article Meets Reader Expectations, Is Clear and Concise, and Is Efficient and Effective
In my readings and research assignments, I came across the article that Starbucks offers on their company information. This assignment immediately reminded me of that article, as I remembered it being convincingly and concisely worded, without doublespeak, jargon, or euphemisms to muddle their points.
This article, found at http://www.starbucks.com/about-us/company-information, is a paragon of good writing. I am no connoisseur of coffee or aficionado of articles, but this article made a real impression on me when I first read it.
How Starbucks’ Company Information Article Meets Reader Expectations
As a reader of this article, I expected two things in particular. The first thing I expected was a mention of the company mission, which was in the middle of the article in all the glory of its concise and romantic phrasing. Starbucks’ (n.d.) mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” The second thing that I expected from this article was allusion to the history and heritage of the Starbucks company, which is the first thing covered by the article. Does this article meet reader expectations? Yes, it goes above and beyond to be friendly, informative, and …show more content…
They could have given a prosy article with round-about phrasing and inaccessible jargon related to the inner workings of a coffee shop. Instead, Starbucks gives an article that is written as much for the casual reader as it is for the coffee enthusiast. Starbucks (n.d.) makes sure that “everything [they] do is through the lens of humanity – from [their] commitment to the highest quality coffee […], to the way [they] engage with [their] customers,” this includes the way they present their company information, and how accessible they make this and other
In my readings and research assignments, I came across the article that Starbucks offers on their company information. This assignment immediately reminded me of that article, as I remembered it being convincingly and concisely worded, without doublespeak, jargon, or euphemisms to muddle their points.
This article, found at http://www.starbucks.com/about-us/company-information, is a paragon of good writing. I am no connoisseur of coffee or aficionado of articles, but this article made a real impression on me when I first read it.
How Starbucks’ Company Information Article Meets Reader Expectations
As a reader of this article, I expected two things in particular. The first thing I expected was a mention of the company mission, which was in the middle of the article in all the glory of its concise and romantic phrasing. Starbucks’ (n.d.) mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” The second thing that I expected from this article was allusion to the history and heritage of the Starbucks company, which is the first thing covered by the article. Does this article meet reader expectations? Yes, it goes above and beyond to be friendly, informative, and …show more content…
They could have given a prosy article with round-about phrasing and inaccessible jargon related to the inner workings of a coffee shop. Instead, Starbucks gives an article that is written as much for the casual reader as it is for the coffee enthusiast. Starbucks (n.d.) makes sure that “everything [they] do is through the lens of humanity – from [their] commitment to the highest quality coffee […], to the way [they] engage with [their] customers,” this includes the way they present their company information, and how accessible they make this and other