Another aspect is Starbucks only uses the highest quality of coffee beans. The organization sends individuals all over the world in search of suppliers that will meet the standards.
3. What are the distinctive competencies of your company?
Starbucks as stated before is well known in over 60 countries for their capability and skill when it comes to coffee and the beverages they serve. The organization goes above and beyond to select the highest quality of coffee beans and on top of that the company ensures all is done ethically. Starbucks allows their customers the latitude to create a drink that fits the individual and by doing this the company can attract a “cult” like following of consumers. Another competency is diversity. Starbucks ensures that they produce a very diverse environment …show more content…
What are the barriers to imitating the distinctive competencies of your company?
When it comes to beverages, companies like McDonalds and Dunkin Doughnuts are innovating every day with an end goal to match the product line Starbucks has or steal away consumers. However, the major barrier the companies face is creating something that has a huge brand recognition and following like Starbucks and trying to recreate the quality, flavor, and customer service that comes with their products. When it comes to diversity I think it is hard for a company to match what Starbucks is currently doing. The organization puts a lot in their employees in the way of training and benefits. The issues McDonalds is currently facing with minimum wage would make it difficult for them to push the diversity angle at this time and same goes for Dunkin Doughnuts. When it comes to social media, I think it would be hard for competitors to match the following because of the “cult” like crowd created. When you look at the major competitors, you have a fast food company and a doughnut company. I feel that these organizations would have a hard time grasp that type of market when it comes to
3. What are the distinctive competencies of your company?
Starbucks as stated before is well known in over 60 countries for their capability and skill when it comes to coffee and the beverages they serve. The organization goes above and beyond to select the highest quality of coffee beans and on top of that the company ensures all is done ethically. Starbucks allows their customers the latitude to create a drink that fits the individual and by doing this the company can attract a “cult” like following of consumers. Another competency is diversity. Starbucks ensures that they produce a very diverse environment …show more content…
What are the barriers to imitating the distinctive competencies of your company?
When it comes to beverages, companies like McDonalds and Dunkin Doughnuts are innovating every day with an end goal to match the product line Starbucks has or steal away consumers. However, the major barrier the companies face is creating something that has a huge brand recognition and following like Starbucks and trying to recreate the quality, flavor, and customer service that comes with their products. When it comes to diversity I think it is hard for a company to match what Starbucks is currently doing. The organization puts a lot in their employees in the way of training and benefits. The issues McDonalds is currently facing with minimum wage would make it difficult for them to push the diversity angle at this time and same goes for Dunkin Doughnuts. When it comes to social media, I think it would be hard for competitors to match the following because of the “cult” like crowd created. When you look at the major competitors, you have a fast food company and a doughnut company. I feel that these organizations would have a hard time grasp that type of market when it comes to