Sports Marketing Journal Analysis
The sport marketing and business industry provide a lot of different sources that you can read to gain information about the field. For this assignment I chose two articles from different journals I felt could be beneficial to someone in my discipline. The first article came from a journal called The Huffington Post. My second article came from a journal called Human Kinetic Journal. From these two articles I hope to detail some of their main points as well to bring more knowledge to people in these fields and related disciplines.
The first article which came from The Huffington Post was titled “Sport Marketing: More Than just a Hunting ground for male consumers” is situated in my field because it details the emergence of women in the world …show more content…
The article is titled “Sport Consumer Behavior Research: Improving Our Game”. This article relates to my discipline of sport marketing very close. It tries to help deep the understanding of SCB by providing insight into the needs and wants of consumers. I also chose this article due to the title, being able to find different ways to market teams and sports better can go along way with my discipline. This article was published by Human Kinetics with several authors that worked together on …show more content…
After reading this article I felt the purpose of it was to enhance the knowledge of people working in the field to give them a better understanding of what consumers want. With this knowledge they are able to be more successful when trying to appeal to consumers. Also, marketers can avoid mishaps that can damage the brand or of consumers see you marketing ability. By knowing what consumers want a company can market themselves to fit the needs of their consumers which in return can increase profits for the brand as well as bring in new
The sport marketing and business industry provide a lot of different sources that you can read to gain information about the field. For this assignment I chose two articles from different journals I felt could be beneficial to someone in my discipline. The first article came from a journal called The Huffington Post. My second article came from a journal called Human Kinetic Journal. From these two articles I hope to detail some of their main points as well to bring more knowledge to people in these fields and related disciplines.
The first article which came from The Huffington Post was titled “Sport Marketing: More Than just a Hunting ground for male consumers” is situated in my field because it details the emergence of women in the world …show more content…
The article is titled “Sport Consumer Behavior Research: Improving Our Game”. This article relates to my discipline of sport marketing very close. It tries to help deep the understanding of SCB by providing insight into the needs and wants of consumers. I also chose this article due to the title, being able to find different ways to market teams and sports better can go along way with my discipline. This article was published by Human Kinetics with several authors that worked together on …show more content…
After reading this article I felt the purpose of it was to enhance the knowledge of people working in the field to give them a better understanding of what consumers want. With this knowledge they are able to be more successful when trying to appeal to consumers. Also, marketers can avoid mishaps that can damage the brand or of consumers see you marketing ability. By knowing what consumers want a company can market themselves to fit the needs of their consumers which in return can increase profits for the brand as well as bring in new