Advertising stimulates consumers to make a choice by providing information about the service or product(O’Barr, “What”). According to Linda Sawyer, “Advertising offers a practical mechanism for communicating about available products and services and the benefits they offer”(qtd. in “What Is Advertising?”). For example, advertisements for weight loss supplements may show the percentage of weight loss when you take the supplement. This might persuade someone to buy the product right away, hoping to lose weight. Or advertising the health benefits of a specific orange juice can sway the consumer into buying that brand of orange juice. Maria Culpa indicates in a lecture, “Just as we need the information found in maps, we need the information in ads to buy the necessities of life— which has to be as important as knowing that New Zealand looks REALLY small next to
Advertising stimulates consumers to make a choice by providing information about the service or product(O’Barr, “What”). According to Linda Sawyer, “Advertising offers a practical mechanism for communicating about available products and services and the benefits they offer”(qtd. in “What Is Advertising?”). For example, advertisements for weight loss supplements may show the percentage of weight loss when you take the supplement. This might persuade someone to buy the product right away, hoping to lose weight. Or advertising the health benefits of a specific orange juice can sway the consumer into buying that brand of orange juice. Maria Culpa indicates in a lecture, “Just as we need the information found in maps, we need the information in ads to buy the necessities of life— which has to be as important as knowing that New Zealand looks REALLY small next to