"There are studies that bring a scholarly, data-driven perspective to questions within this area of inquiry. Special credit to George Washington University’s Henry Farrell, whose article in the Annual Review of Political Science, “The Consequences of the Internet for Politics.” …show more content…
With social media sites often getting more traffic than an official campaign website, it’s important for candidates to get connected “The candidate who learned how to put on makeup and smile is the one who won the debate, and the other won on radio, (because) he understood the language of TV,” Most of what happens on social media from brands and political campaigns are not conversations, as they aren’t creating a back-and-forth dialog with voters, but simply hoping the messaging will get voter to vote a certain