This article New FTC Guides Impact Use of Social Media for Companies and Athlete Endorsers was written by Steve Mckelvey and James T. Masteralexis. The article discusses the new terms that released by FTC in order to limit the negative effect of using public figures such as athletes by companies to endorse their products. these laws enforce both companies and public figures to declare the real athlete's motivations behind endorsing the company's products. Also, to shows if there any relationship between them such as if the companies have a contract with those athletes to endorse their products so, it shows that the athletes, in this case, don't not advance their fans to get these products because the products are good but because they must
