Skyy Vodka Advertisement Analysis

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When walking down the streets we usually will not remember the face of other people who walk pass us, since they are all ordinary people who have nothing special for us create a memory for them. However, when a beautiful/handsome looking woman/man, wearing a fashionable dresses and walking towards us, we might slowing our steps and pay more attentions to those special individuals; we might even talk to our friends about what we saw afterward. Advertisement is the type of person whose creators want it to become the center of the stage; making audiences remember them at the first glace, but when this individual’s dresses are too stylish he/she is putting himself/herself into a very critical position. This Skyy vodka advertisement shows how sex …show more content…
The background is tall buildings with neon lights shining in the dark sky. There is no moon or cloud in the dark sky. If the moon is there the moon light will interfere with the neon lights. Furthermore moon often represents the beauty of nature which is the least thing this advertisement need; modern and extravagant is the central idea. The background is represent through the apartment windows which are floor to ceiling windows with stainless steel frame. Those two objects are usually used in luxury apartments to provide people with a better outside view followed with a premium feeling. Additionally the floor of the apartment is so clean that it reflects the whole back ground. Besides the special windows and the shining floor, height of the view point also suggests that this apartment is located in a skyscraper not on a plain surface. All and all what this advertisement wants to inform audiences is this moment is happening in an apartment, not any kind of apartment but in a luxury and expansive one which usually owed by the upper class of this …show more content…
The man sitting in the chair only having his right hand and legs showing outside chair. The white chair covers nearly all of his body parts. Instead of giving us the identity of that man, creators are letting audiences ' imagination to fill that hole. The woman on the other hands is carefully pictured, a beautiful face and a perfect body shape, wearing an exposed dress, showing off her silk like skin. Her high-heeled shoes has a shining surface just like those modern buildings outside. She bent her right knee a little bit towers man; her left high-heeled is just 1 inch above the floor. Her legs was spread a little by man’s legs. On her left hand is a cocktail shaker; her right hand is touching the edge of the chair. Although the target audience can be mainly consider man who are interested in beautiful young women and alcohol, still women prefer a female dominated culture will find this post very interesting as well since the position of man and woman shown in this picture can be understand in two ways. Is this man waiting to be served by that woman? Or is this woman standing as a dominant pose towards man? (She is looking down at him, but having her back

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