Sine Kultura Case Study

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1.3. Project Objectives

The SineKultura: The Philippine National Film Archive focuses its goals in providing a home to preserve, exhibit and promote Philippine cinema and educate its visitors about its rich history and development. This facility will serve as a museum destination for educational and exploration trips for students and families or even individuals who wish to enrich their knowledge and feed their interests with the subject. To further enumerate, the project objectives are as follows:

1. To provide an archive with the purpose of identifying, acquiring, restoring, preserving, and cataloguing audiovisual materials (both film and digital) for the present and future generations to enjoy and study as a record of the past and as an
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Its contribution to the arts, social, culture, and economic development in any country prove its importance and weight. The Philippines has a lot to offer in this field. The Filipino talent and skills has been tested and proved through awards and honors from local and international award giving bodies for films.

The SineKultura: The Philippine National Film Archive would preserve and nurture the treasures of these art forms, and share them not only to the Filipinos, but also to the world. The SineKultura: The Philippine National Film Archive will serve as a facility that would collect, preserve and exhibit audiovisual artefacts – film and digital media – as well as showcase the brilliant stories, characters, actors and filmmakers that make the Philippine cinema.

1.5. Project Scope and Limitation

The focus of the study is the design standards of museums, and the technologies and building design that would ensure 24/7 temperature and relative humidity control to ensure optimum conditions for long-lasting conservation.

The facility shall also house (a) exhibit areas for public access; (b) multimedia halls for film screenings and events; (c) laboratories for the restoration, preservation of audiovisual materials and digitization of films; and (d) offices for the Film Development Council of the Philippines.

1.6. Definition of
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Digitization – is the creation of digital objects from physical, analogue originals by means of a scanner, camera or other electronic device. (UNESCO)

Duplication – refers to the making of a surrogate copy. (NFAP)

Exhibit – are traditionally the space in which art objects (in the most general sense) meet an audience. Exhibits can either be permanent or temporary (Walter, et.al., 2009)

Film – refers to a recording of moving images, with or without sounds, registered on motion picture film, videotape, video-disc, or on any other medium now known to be invented. (FIAF, 2009)

Gallery – is defined as a space in which art is being exhibited for the purposes of promoting and selling. One would typically visit a gallery to discover an artist, with an interest in buying the art. (Walter, et.al, 2009)

Master copy – are copies which are designated for preservation only and not used for screenings (FIAF, 2009). They are sound and picture elements that are sufficient for printing new film copies without reuse of the original source

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