The Hellcat “belts out a staggering 707 horsepower and 650 lb-ft of torque and a base price of just $60,990,” simplifying into just “$86.27 per horse” (Calabi). Through the simplification of this statistic, the writer is able to communicate with the average person and reveal the horsepower and torque capable by the new Challenger comes at a reasonable price. Secondly, the power of the Hellcat is intensified as “Dodge created the most powerful muscle car ever… with front rotors the size of large pizzas… [and] a clutch pedal evidently lifted from a leg-press machine at the gym” (Calabi). Calabi is able to relate the standard features engineered by Dodge to common day items that a person would come in contact with. By relating the rotors to pizza, and the clutch to a-leg press machine, the car is given a masculine connotation, showing its immense power. The writer also describes the Hellcat as being “classic [and] old-school Detroit muscle pumped up to unimaginable strength... [but] no stone axe” (Calabi). This shows that although the new Challenger has the old-school appearance, it surpasses primitive technology with its extraordinary strength and new features, appealing to people of all ages. Logical appeals enable Calabi to reveal the incredible power of the Hellcat through simplified …show more content…
Naturally, the Hellcat is born a “Saturday-night street racer” speeding “from one stoplight to another” and disappearing without being stopped by the cops (Calabi). The Challengers rebellions nature is revealed through street racing, appealing to the defiant heart of those who love to go fast. Calabi describes the Hellcat as “capable of some civility, if not docility” with the right touch, enabling the driver to achieve authentic performance (Calabi). The Challenger is courteous and submissive, appealing to all drivers that seek power and control. Lastly, Calabi brings the Hellcat alive as it “snorts and paws the ground” causing “Prius drivers to look away and construction workers to raise their hard hats and grin” (Calabi). This final statement reaffirms thrilling and rebellious nature of the Challenger by comparing it to a living, breathing, animal with great power, that is a disgrace to Prius drivers and an honor to the strong. Through his use of emotion, Calabi effectively reveals the raw, yet conservative strength of the Hellcat to advocate the true power of the new Dodge