In his article, Collins points out how there are now more than 14,600 families with at least $100 million in assets globally, and this number is up more than 40% in the past decade (1). Of course, Sergey Brin, with a net worth of approximately $30 billion, falls easily into this category. The thrust of this article highlights the enormous influence of one Russian immigrant on the American way of life for the wealthy, and on the working class, who can dream big and aspire to the life of Brin. The Google entrepreneur has indeed inspired with his successful example start-up companies like Vulcan, a Seattle company started by the other technology behemoth, Microsoft. Companies like Vulcan are now needed to help supervise and manage the lifestyles of the mega-wealthy. This is a perfect example of how one Russian immigrant redefined an industry. Brin not only redefined lifestyles for the mega-rich, he has started new industries—quite different from Google, his brainchild—that have created hundreds of jobs for Americans, working in the field of money and lifestyle management for the superrich. This story highlights the humble beginnings of a Russian youth, living at one time under the oppression of the former Soviet regime, escaping to America, and not only assimilating, but redefining the culture …show more content…
With the help of two other enigmatic Silicon Valley entrepreneurs, the juggernaut that became Google, was born. Starting out as an incubator idea in the minds of a former Soviet Union boy with big ambitions, and an American, Larry Page, these two later combined with another American Eric Schmidt—the current CEO of Alphabet (Google’s new name)—to fuse their love of computer science and the internet together. The result was the launch of what has become today the world’s largest search engine, not to mention the myriad other applications that have branched out from Google applications. And all three of these individuals have become among the richest people in the world. Revolutionizing the world of internet advertising, this Google trio did not stop there. These Silicon Valley innovators have changed the way mobile telephones work, and in the process, redefined the very nature of work, ushering a corporate culture of work-is-fun. In the article ''Looking for a Lesson in Google’s Perks'', James Stewart is explainig why people enjoy working for Google, pointing out, that besides considerable salaries and benefits, employees are welcomed to design their own workplaces in any possible ways—from designing their own desks with what it looks like oversized Tinker Toys, to placing treadmills by their workstations —this