4We can acquire self-knowledge in many ways. Social comparison, the processes by which people come to know themselves by comparing for example their abilities, attitudes, and beliefs with those of other people. My friend at work I always compare myself to her she is older than me but she can run faster. Reflected appraisals process the process …show more content…
Where do our beliefs and feelings about ourselves come from? Sometimes we learn about ourselves through social comparison by comparing our abilities, attitudes, and beliefs with those of others. For example, by seeing how well your exam grades compare to a classmate’s you may learn something about your academic abilities.
11 The social validation principle is something that can be seen frequently in advertisements and marketing strategies. Advertisers often try to create the image that their product or service is widely accepted or wanted by others. For example, if all your friends talking about a new store you probably like it too. We use the actions of these others as a means of social validation, as an interpersonal way to locate and validate the correct choice. When we walk in office or building and you take your hat off everyone will take they hat