On the other hand, Seaver claims that it was not his intention to take away their motto; on the side note, he did not know that slogan was created by Coca-Cola. The significance of this closing statement is that it shows how they would not change the motto in any way. Furthermore, Seaver concludes his point, "We were merely quoting in our ads Peter S. Prescott's review of Diary of a Harlem Schoolteacher is the real thing, a short, spare, honest book in which will, I suspect, be read a generation hence as a classic..." (34-37). In making this comment, he did not agree to change the Coca-Cola's motto and embarrassed the Executive Vice President of the Coca-Cola company. Therefore, Seaver just won on who owns the slogan.
