For Sarah’s Morning Coffee
By Parker Carnes, Store Manager
November 1, 2017
Introduction
Sarah’s Morning Coffee (SMC) is a start-up coffee and baked goods retail store in South Carolina. The owner will finance a ten-year loan. SMC wants to get the interest of a repeat customers with a large variety of coffee and baked goods. The company plans to dominate the market area with industry experience and weak competition in the region.
SMC’s goal is to offer products at competitive pricing that reflects the middle to upper income of residents in the area of the location.
The Company
SMC is located in Hartsville, South Carolina and is owned by a single owner.
Mrs. Sarah Clement has experience in sales, marketing, and management. She has also worked …show more content…
Every coffee and pastry is created with care and attention down to the smallest detail. The bakery produces 6 batches daily to ensure freshness and steady supply
Menu
Morning Favorites
Hot Cakes & Bacon (760 cals)
Pancakes with a side of smoked bacon.
Hot Cakes & Eggs with Bacon (1000 cal)
Pancakes & scrambled eggs with a side of smoked bacon.
Rancher’s Scrambler (380 cals)
Scrambled eggs, peppers, mushrooms, onion & cheddar served with harvest toast (170 cals) & oven-roasted potatoes (150 cals) or fresh fruit (70 cals).
Breakfast Sandwiches
The Commuter Croissant (550 cals)
Scrambled eggs, smoked bacon, cheddar & tomatoes on a flaky croissant.
Smoked Bacon & Cheddar Panini (635 cals)
Scrambled eggs, smoked bacon & cheddar on sourdough.
Flatbread Sandwiches
Chicken Apple Sausage (350-420 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Applewood Smoked Bacon (335-425 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Avocado & Spinach (280-340 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Oatmeals & Yogurt
Fresh Berry & Yogurt Parfait (325 cals) crunchy granola, low-fat yogurt & fresh seasonal …show more content…
Start- up Requirements
Start-up expenses
Legal expenses- $2,500
Premise Renovation- $25,000
Expensed equipment- $47,500
Other- $1,500
Total Start Up Expenses- $76,500
Start-up Assets
Cash Required- $75,000
Other Current Assets- $14,000
Long-term Assets- $60,000
Total Assets- $149,000
Total Requirements- $225,500
The Market
The retail coffee industry in the U.S. has grown rapidly in recent years. The cold winters of south carolina will help business for warm beverages.
SMC wants to capture a repeat customer base and will create a menu that reflects the demand of local residents, which will be the main focus for business. This will create a solid and dependable revenue base to secure stability of business. During the summer tourism is estimated to raise revenues by 25%. Customer service and quality products is key to success in the market.
Mission
SMC‘s goal is to offer high-quality coffee and baked goods at a fair price to meet the demand of the middle to higher income residents and tourists of the area.
Keys to success for SMC will include:
1. Providing high quality products with exceptional customer service.
2. Fair pricing with options at every price point.
Works
By Parker Carnes, Store Manager
November 1, 2017
Introduction
Sarah’s Morning Coffee (SMC) is a start-up coffee and baked goods retail store in South Carolina. The owner will finance a ten-year loan. SMC wants to get the interest of a repeat customers with a large variety of coffee and baked goods. The company plans to dominate the market area with industry experience and weak competition in the region.
SMC’s goal is to offer products at competitive pricing that reflects the middle to upper income of residents in the area of the location.
The Company
SMC is located in Hartsville, South Carolina and is owned by a single owner.
Mrs. Sarah Clement has experience in sales, marketing, and management. She has also worked …show more content…
Every coffee and pastry is created with care and attention down to the smallest detail. The bakery produces 6 batches daily to ensure freshness and steady supply
Menu
Morning Favorites
Hot Cakes & Bacon (760 cals)
Pancakes with a side of smoked bacon.
Hot Cakes & Eggs with Bacon (1000 cal)
Pancakes & scrambled eggs with a side of smoked bacon.
Rancher’s Scrambler (380 cals)
Scrambled eggs, peppers, mushrooms, onion & cheddar served with harvest toast (170 cals) & oven-roasted potatoes (150 cals) or fresh fruit (70 cals).
Breakfast Sandwiches
The Commuter Croissant (550 cals)
Scrambled eggs, smoked bacon, cheddar & tomatoes on a flaky croissant.
Smoked Bacon & Cheddar Panini (635 cals)
Scrambled eggs, smoked bacon & cheddar on sourdough.
Flatbread Sandwiches
Chicken Apple Sausage (350-420 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Applewood Smoked Bacon (335-425 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Avocado & Spinach (280-340 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Oatmeals & Yogurt
Fresh Berry & Yogurt Parfait (325 cals) crunchy granola, low-fat yogurt & fresh seasonal …show more content…
Start- up Requirements
Start-up expenses
Legal expenses- $2,500
Premise Renovation- $25,000
Expensed equipment- $47,500
Other- $1,500
Total Start Up Expenses- $76,500
Start-up Assets
Cash Required- $75,000
Other Current Assets- $14,000
Long-term Assets- $60,000
Total Assets- $149,000
Total Requirements- $225,500
The Market
The retail coffee industry in the U.S. has grown rapidly in recent years. The cold winters of south carolina will help business for warm beverages.
SMC wants to capture a repeat customer base and will create a menu that reflects the demand of local residents, which will be the main focus for business. This will create a solid and dependable revenue base to secure stability of business. During the summer tourism is estimated to raise revenues by 25%. Customer service and quality products is key to success in the market.
Mission
SMC‘s goal is to offer high-quality coffee and baked goods at a fair price to meet the demand of the middle to higher income residents and tourists of the area.
Keys to success for SMC will include:
1. Providing high quality products with exceptional customer service.
2. Fair pricing with options at every price point.
Works