Five Forces …show more content…
This begins with the analyzing the threat of new entrants. Many of the firms that are currently established in this industry, such as Samsung, Apple, and LG, benefit from economies of scale, which then allows their cost to be lower. This is how they are able to sell their products at a lower price all the while still being profitable. Along with that, these companies have massive capital reserves, which is crucial for this industry in order to stay relevant with the rest of the competition. This is something that a new company coming in would not have. Lastly, these companies also have access to a diverse distribution channel networks for selling their products, such as wholesalers, distribution centers, and electronic retailers. Overall, the threat of new entrants in the consumer electronic industry is