Resources and capabilities determines a firm's strategy thus, gaining the industry's KFS and leading the company to a competitive advantage.
In Salesforces.com industry main KFSs are innovation, customer dedication, reliability, cost saving and customer relationship.
Salesforce.com's way to reach its industry's KFSs has proven effective and its usage of internal resources and capabilities determined its success.
Nevertheless Salesforce.com relies its succes mostly on cost, innovation and reliability.
Salesforces's servers, for example, are a great resource : the company operates with 1000 servers, a very few amount if compared to, for example, Amzons's ones (the proportion is, more or less 1:100), having so few servers working effectively on …show more content…
It is clear how in this case Functional organization (considered as the way in which provisions are assigned and divided between employees) is both a mean through which integrating resources into capabilities and a resource in the strict sense for Salesforce.com.
Reputational resources also play a significant role at Salesforce.com : its unique way of handling corporate meetings and investors's meeting (such as paying for free taxi rides from and to the airport) and social responsability (Salesforce.com pledged to give 1% of the value of their equity, 1% of yearly revenues to charitable organizations) gives the company a perception of active players in the local community to customers and investors, thus leading to more favoreable views towards the company and higher likeability rates compared to competitor ones (Microsoft, Oracle, Sap).
According to recent researches companies such as Salesforce.com that engage in charitable activities tend to have higher evenues and income in the medium-long …show more content…
Corporate culture at Salesforce.com is, according to Salesforce.com's own words, devoted to enchance the "well being of each employee and deliver the customer the product he expects".
Salesforce.com allows its employees to a base two-weeks paid leave, grants benefits such as discounted ticket planes, gym fees, free yoga classes, online work etcetera, the company operates in open space rooms in order to foster employee communication and acquaintance to create a friendly and informal environment, this has a positive effect on motivation and group-work.
All these resources need to be aligned to work effectively and result in proper organizational capabilities and, in order to do so, CEO Marc Benioff created an ad-hoc alignment system to exploit in the best possible way resources named V2MOM, an acronym that stands for Vision, Values, Methods, Obstacles and Measures.
It works in such a way : the values establish what is most important about the (company's) Vision, at the same time Methods would show how to get the job done (through which means, ways etc.) as well as explaining the actions everyone has to undertake, Obstacles identifies problems and challenges and issues needed to be overcame in order to achieve the Vision, the last item, Measures, clarifies, at last, the numerical outcome the company
In Salesforces.com industry main KFSs are innovation, customer dedication, reliability, cost saving and customer relationship.
Salesforce.com's way to reach its industry's KFSs has proven effective and its usage of internal resources and capabilities determined its success.
Nevertheless Salesforce.com relies its succes mostly on cost, innovation and reliability.
Salesforces's servers, for example, are a great resource : the company operates with 1000 servers, a very few amount if compared to, for example, Amzons's ones (the proportion is, more or less 1:100), having so few servers working effectively on …show more content…
It is clear how in this case Functional organization (considered as the way in which provisions are assigned and divided between employees) is both a mean through which integrating resources into capabilities and a resource in the strict sense for Salesforce.com.
Reputational resources also play a significant role at Salesforce.com : its unique way of handling corporate meetings and investors's meeting (such as paying for free taxi rides from and to the airport) and social responsability (Salesforce.com pledged to give 1% of the value of their equity, 1% of yearly revenues to charitable organizations) gives the company a perception of active players in the local community to customers and investors, thus leading to more favoreable views towards the company and higher likeability rates compared to competitor ones (Microsoft, Oracle, Sap).
According to recent researches companies such as Salesforce.com that engage in charitable activities tend to have higher evenues and income in the medium-long …show more content…
Corporate culture at Salesforce.com is, according to Salesforce.com's own words, devoted to enchance the "well being of each employee and deliver the customer the product he expects".
Salesforce.com allows its employees to a base two-weeks paid leave, grants benefits such as discounted ticket planes, gym fees, free yoga classes, online work etcetera, the company operates in open space rooms in order to foster employee communication and acquaintance to create a friendly and informal environment, this has a positive effect on motivation and group-work.
All these resources need to be aligned to work effectively and result in proper organizational capabilities and, in order to do so, CEO Marc Benioff created an ad-hoc alignment system to exploit in the best possible way resources named V2MOM, an acronym that stands for Vision, Values, Methods, Obstacles and Measures.
It works in such a way : the values establish what is most important about the (company's) Vision, at the same time Methods would show how to get the job done (through which means, ways etc.) as well as explaining the actions everyone has to undertake, Obstacles identifies problems and challenges and issues needed to be overcame in order to achieve the Vision, the last item, Measures, clarifies, at last, the numerical outcome the company