In this essay, Sainsburys KPIs will be identified in their annual reports. The KPIs that relate to social responsibility detailed explanations will be given behind them and conclude whether they are a true reflection of social conscience or “greenwash” intended to pacify stakeholders. In order to do this the KPIs will be examined to see how they are calculated and their relevance to the true operation of a social conscience on behalf of the organisation. Nevertheless, a judgement will be made on whether those measures used is a meaningful manner in which to attempt quantification of social responsibility or whether the underlying goal is actually …show more content…
It is believed that their goals to retain the customers by making lives easier everyday by putting out fair prices and quality services to all. To peruse their goals Sainsbury’s have their stores in key locations so that they offer great quality products and services at fair prices all the time; changing the dynamics of the industry to suit the customers lives.
The strategic report is fairly divided in sections thus easy to identify what is being measured. In this case sections for non-financial KPIs are as follows: product quality, Like for Like Transactions, Price perception, Sales growth, Service growth by area/ channel, Availability, Customer Service whereas strategy on financial KPIs and measures are as follows; underlying profit before tax, basic earnings per share, cost savings, operating cash-flow, dividend per share and of course keeping the balance sheets strong. Sainsbury’s uses a more rigorous approach when it comes to KPIs; they are setting targets as a way of …show more content…
In particular companies have taken it as their sole responsibility to ensure that they integrate ethical practices in the production process and also in the all other areas pertaining to their operations. CRS activities have not only been serving as important process in the working of the company but they have also been an important way in which companies have been marketing themselves and identifying themselves with the surrounding communities. The concept has helped most company to play the moral obligation by caring out CRS programs that are aimed at raising the welfare of its workers, consumers and the