SafeSurf has a diverse mix of distribution channels that currently sell the company’s internet security products. As a result, the company will continue to place approximately 65% of products in our largest retailers Walmart, which has over 5,000 stores in the United States (Walmart, 2016), and Best Buy which has over 1000 (Statista, 2016). The remaining 35% being equally distributed between, Kmart, Target, and HHGregg. The company website has always been a strong source of advertisement and sales and the company projects it will continue to be a major influence, especially with the added features that can be downloaded from the site. By the end of 2017, SafeSurf will be offered as an ala carte for Xfinity cable subscribers for a year. Customers
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• Internet sales: Initial purchases made online will receive ala carte computer clean up services at no additional cost. Promotion will begin in November through January over the next three years.
Besides sales promotions, SafeSurf intends to enhance advertising of their products by heightening brand awareness on social media channels. The company will therefore form a social media team that will be devoted to responding to consumer concerns, and uploading information regarding cybercrime. Videos and tutorials will also be developed that the media team will upload to YouTube in an attempt to provide consumers with the tools needed surf safely.
Process
SafeSurf’s internet security programs follow the same process in design and distribution and are all used for the same purpose, which is to prevent cyberattacks, identify theft, and the installation of harmful viruses or spyware on consumer’s personal computers or devices. Each of the products utilize the same programming, customer service and support functions. That being said, consumers that purchase more advanced packages that not only provide protection but also maintenance and networking firewalls, can be customized based on the customer’s needs. In addition, the number of packages provided to each retail store has been customized based on accessibility …show more content…
To continue with that pattern, SafeSurf has participated in job expos at major college and universities that have at least 60% of the student body set to graduate with a major in computer engineering, information technology, software analytics, and other programming related fields. In addition, SafeSurf accepts over 50 college interns a year. Once onboard, SafeSurf hosts a four-week training to go over all the products tools and features that are included in our internet security packages. In addition, customer focus and service training is conducted to ensure technicians are humanistic and not robotic. As new technologies emerge, and new forms of cyberattacks occur, technicians are sent to additional
• Internet sales: Initial purchases made online will receive ala carte computer clean up services at no additional cost. Promotion will begin in November through January over the next three years.
Besides sales promotions, SafeSurf intends to enhance advertising of their products by heightening brand awareness on social media channels. The company will therefore form a social media team that will be devoted to responding to consumer concerns, and uploading information regarding cybercrime. Videos and tutorials will also be developed that the media team will upload to YouTube in an attempt to provide consumers with the tools needed surf safely.
Process
SafeSurf’s internet security programs follow the same process in design and distribution and are all used for the same purpose, which is to prevent cyberattacks, identify theft, and the installation of harmful viruses or spyware on consumer’s personal computers or devices. Each of the products utilize the same programming, customer service and support functions. That being said, consumers that purchase more advanced packages that not only provide protection but also maintenance and networking firewalls, can be customized based on the customer’s needs. In addition, the number of packages provided to each retail store has been customized based on accessibility …show more content…
To continue with that pattern, SafeSurf has participated in job expos at major college and universities that have at least 60% of the student body set to graduate with a major in computer engineering, information technology, software analytics, and other programming related fields. In addition, SafeSurf accepts over 50 college interns a year. Once onboard, SafeSurf hosts a four-week training to go over all the products tools and features that are included in our internet security packages. In addition, customer focus and service training is conducted to ensure technicians are humanistic and not robotic. As new technologies emerge, and new forms of cyberattacks occur, technicians are sent to additional