SWOT Analysis Of BMW

In this assignment, I am going to show how important conducting a Swot analysis is in helping a (bmw group company, n.d.) company to succeed, and to stay a step ahead of its competitors. I am going to use the car company BMW for this purpose. Managers in business have been striving to increase their organisations performance by implementing operational and process improvements for years. I will show throughout this assignment how important it is for the company to have a process in place for a Swot analysis of the company to increase awareness of the internal and external environments of the company.
SWOT is used to determine the, Strengths, Weakness, Opportunity, and Threats to a company a Swot analysis is defined as a structured planning …show more content…
PEST ANALYSIS

A PEST analysis is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. It focuses on external factors and it works on a macro scale as it includes economic factors. PEST is an acronym for POLITICAL, ECONOMIC, SOCIO CULTURE, and TECHNILOGICAL.
• Political factors that could affect BMW are government regulations in different countries, tax policies and safety regulations.
• Economic factors that could affect BMW are interest rates, unemployment, economic growth.
• Social factors that could affect BMW are consumer needs, lifestyle, demographics age diversity.
• Technological factors that could affect BMW are communications, licensing and patents, cost and quality.

Political
Some countries governments have introduced stringent rules on pollution to try and create a better environment this has had a major effect on BMW introducing an eco-friendlier car, with more fuel efficiency resulting in a cheaper car for