Throughout history sex and advertising has been played an important role for the producers. Producers use sex in their advertising so they can get more consumers. In their advertisement they target both men and women by different kinds of advertising. There are many examples of how Sex and advertising has been related to each other. Producers make a lot of money by selling their products with the help of sex in their advertisement. So the use of Sex in advertising is the key to sell a particular product or service. According to the article “cheesecake and beefcake”, research revealed that sexually oriented appeals in American advertising had become increasingly explicit through the mid-1980's. Sex is use to attract viewer’s attention. The
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manufactures increased their sales in the early 1900s. They increased their sales by relating their product with gendered. The article focuses on the expectations about women’s domestic roles and men’s obligations to purchase latest technology. The business manufactures had used gender to sell their products. They connected the house hold appliances to the women because they saw women as a household person. They advertised things that were helpful for a women or it can make women’s life easy if she had that kind of particular appliance. So in the early 1990s, manufactures were using gendered to sell their products and they were making a lot of money. Women were buying those home appliances because it makes their life easy and it was safe to use.( OAH Magazine of History. Jan2010, Vol. 24 Issue 1, p47-51. …show more content…
The American Airline advertising mainly focuses on the female cabin staff in the 1950s and 1960s. The company was using a basic gender theory to increase their sales and to earn money. In the 1930s the flying was often viewed as a scary experience, but with the help of gender advertising and female air hostess they made money. This article talked about the advertising during the airline industry take-off in the 1930s when the first modern airline was introduced. This article mainly focuses on the changing role of advertising by female staff. It showed the evolving image of the stewardess mirrored that of the American business itself reflecting. According to the article, critics have argued that advertising creates false needs and it encourages people to buy things that they do not really need it. It also talked about that advertising was also blamed for weakening the family. This is not true because the defenders of advertising claim that advertising create demand for goods and services. The author said, “without adverting, the sale and production of mass-produced goods would fall, thus creating unemployment and poverty”. This statement is true because the advertising does help our economy to grow. by advertising people want to buy that product more which help the economy. People want to spend their money to buy that product or service which is helpful to them as
manufactures increased their sales in the early 1900s. They increased their sales by relating their product with gendered. The article focuses on the expectations about women’s domestic roles and men’s obligations to purchase latest technology. The business manufactures had used gender to sell their products. They connected the house hold appliances to the women because they saw women as a household person. They advertised things that were helpful for a women or it can make women’s life easy if she had that kind of particular appliance. So in the early 1990s, manufactures were using gendered to sell their products and they were making a lot of money. Women were buying those home appliances because it makes their life easy and it was safe to use.( OAH Magazine of History. Jan2010, Vol. 24 Issue 1, p47-51. …show more content…
The American Airline advertising mainly focuses on the female cabin staff in the 1950s and 1960s. The company was using a basic gender theory to increase their sales and to earn money. In the 1930s the flying was often viewed as a scary experience, but with the help of gender advertising and female air hostess they made money. This article talked about the advertising during the airline industry take-off in the 1930s when the first modern airline was introduced. This article mainly focuses on the changing role of advertising by female staff. It showed the evolving image of the stewardess mirrored that of the American business itself reflecting. According to the article, critics have argued that advertising creates false needs and it encourages people to buy things that they do not really need it. It also talked about that advertising was also blamed for weakening the family. This is not true because the defenders of advertising claim that advertising create demand for goods and services. The author said, “without adverting, the sale and production of mass-produced goods would fall, thus creating unemployment and poverty”. This statement is true because the advertising does help our economy to grow. by advertising people want to buy that product more which help the economy. People want to spend their money to buy that product or service which is helpful to them as