Rhetoric of Young Life
Being in high school, it sometimes feels like everyone is trying to get you involved in something. Teachers, parents, and upperclassmen are always pushing you towards an extracurricular or sport. One group that is extremely adamant about getting students to join their group is Young Life. Many schools have Young Life, but for those who don’t, I will try to explain it to you. Young Life is a Christian, non-denominational group that tries to reach out to high school students. They say that their mission is to “meet students where they are.” This means that college leaders go into the schools and to school activities to support members of the group and to recruit new members. There are a lot of stereotypes and negativity surrounding Young Life about the types of people that are involved in this group. I was given a flyer at a Young Life event to go to a week long summer camp and I decided that I wanted to provide a truthful, honest, and unbiased analysis of this flyer and how it relates to Young Life and it’s reputation.
The front of this flyer has lots of bold large fonts and simple phrases. At the top it says “ROCKBRIDGE” in very large, bold, capital letters. In the middle it says in smaller, still bold letters “ IT’S GONNA BE EPIC!” The terminology and simplicity helps the group to relate to their target audience of …show more content…
They try to get the popular students to come to events and camp because they know that if the popular high school students come to camp, others will follow. Really any student that shows any interest in Young Life is their target audience, but the leaders do tend to target who they think are the “popular kids” interested in camp first, because it really does help their numbers and their image as a group. The leaders know that if the “cool kids” and the “athletes” are coming to Young Life, everyone else will think it is cool and they will want to go
Being in high school, it sometimes feels like everyone is trying to get you involved in something. Teachers, parents, and upperclassmen are always pushing you towards an extracurricular or sport. One group that is extremely adamant about getting students to join their group is Young Life. Many schools have Young Life, but for those who don’t, I will try to explain it to you. Young Life is a Christian, non-denominational group that tries to reach out to high school students. They say that their mission is to “meet students where they are.” This means that college leaders go into the schools and to school activities to support members of the group and to recruit new members. There are a lot of stereotypes and negativity surrounding Young Life about the types of people that are involved in this group. I was given a flyer at a Young Life event to go to a week long summer camp and I decided that I wanted to provide a truthful, honest, and unbiased analysis of this flyer and how it relates to Young Life and it’s reputation.
The front of this flyer has lots of bold large fonts and simple phrases. At the top it says “ROCKBRIDGE” in very large, bold, capital letters. In the middle it says in smaller, still bold letters “ IT’S GONNA BE EPIC!” The terminology and simplicity helps the group to relate to their target audience of …show more content…
They try to get the popular students to come to events and camp because they know that if the popular high school students come to camp, others will follow. Really any student that shows any interest in Young Life is their target audience, but the leaders do tend to target who they think are the “popular kids” interested in camp first, because it really does help their numbers and their image as a group. The leaders know that if the “cool kids” and the “athletes” are coming to Young Life, everyone else will think it is cool and they will want to go