Rhetorical Appeals: Logos, Pathos

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Rhetorical Appeals: Logos, Pathos, Ethos
Statistical reports contain all three rhetorical appeals: logos, pathos, and ethos. A statistical report’s audience grabber is logos. Logos represents logical evidence the author provides in writings. The author’s claims appear in the thesis statement and are explained in full detail later on in the report. The claims are about a problem in the education field that needs to be looked at, such as improvement in reading and math levels of children from 1970’s to 2012, why STEM majors are changing to non-STEM majors by STEM attrition, and the gap of academic achievement of children based on race. The thesis statement also provides factors that affect the problem but the problem is not to be solved in the
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The factors are the percentage of black students that attend school, the academic performance gap, and student achievement. This passage shows no indication of a solution to this problem. Chen (2015) also provides an example of a thesis statement:
Even though the format is different; the above passage still provides the problem (why STEM majors are changing to non-STEM majors and the factors) in the four bullet points, but no solution is stated in the passage. The author’s claims show that the discourse community focus on real-world problems and what factors cause such problems but plans no solution to fix the problem.
Another rhetorical appeal that appears in statistical report is ethos. Ethos tells you about the author’s creditability. One of example of ethos is visual aids, such as graph, charts, and table. Chen (2015) provides an example of visual aids that is bar graph:
Bohrnstedt et. al(2015) provides a bar graph:
National Center for Education Statistics (2013) provides a line
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Writing a statistical report in biology is totally different than writing a statistical report in psychology. Since the three examples of statistical report are in the field of education, the reports uses words such NAEP, NCES, postsecondary, and etc. which are widely used in the field of education.
One rhetorical appeal that is not strong in statistical report, but is still can be present is Pathos. Pathos is use to evoke emotions in the audience. Emotions that are evoked are curiosity, worry, anger, and happiness. This genre invokes the reader’s emotion through the result of the data (what the data is concluding about the study). National Center for Education Statistics (2013) provides results that evoked the emotions of anger, worry, happiness, and curiosity in

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