Rhetorical Analysis: The Allstate Ad

Big insurance, little things When people get to a certain point in their life, they begin to start families. A person who has a family will do anything to protect them and make them feel safe. This is where insurance comes into place. There are many insurance companies that make people want to spend their money at those companies. However, there is one insurance company whose ad will make homeowners think twice about their insurance decision. The Allstate ad uses a celebrity and certain aspects of life that make this insurance company different from others. To help promote Allstate insurance, celebrity Dennis Haysbert effectively uses his credibility to appeal to homeowners’ emotions to make them feel safe at home.
The Allstate ad demonstrates ethos through the appearance of a celebrity and through the essence of the company’s background. The first words of the ad says “1931 …show more content…
The commercial says “that people began to care about the little things in life such as a home cooked meal and time with loved ones.” A home cooked meal can bring a family together and make everyone feel the love coming from all the people sitting at the table. Spending time with loved ones should not be taken for granted because they will not be around for forever. The ad implies that people should appreciate the precious time that they have with the ones they love the most, because those people will make a family complete. Allstate presents the idea of family being the main thing that matters in life and having this insurance will help people keep their families safe and sound. With this in mind, homeowners will be able to relax knowing that there is an insurance company that cares about their family as much as they do. The amount of pathos used in this commercial demonstrates that Allstate insurance company actually cares about people’s families just like their