Cuban's experience in evaluating players and decisive selection of which players will ultimately succeed on and off the court has led to the strength of his overall brand. Cuban says, “A quality team that cares about character can have a significant influence and, with the right support system, can get that player to turn the corner and be a professional on the court and a good citizen off” (Cuban). Cuban’s evidence deals with both the logos and ethos of the argument. According to Cuban, he believes that a player should be looked at extensively before signing and have a great support system behind them once they are signed. His credibility as a team owner and his use of rhetorical devices make his argument valid and worth taking notice. Cuban argues that the character of a player has recently appeared to be a non-factor in the decisions of professional sports teams in the hiring of new athletes. However, the headlines and legal proceedings that have followed some of the most controversial hires appear to have damaged the very teams they were supposed to benefit. The past actions of a player should indeed be used as a factor in determining an athlete's potential future with a new team as it is most certainly in the best interest of the team to protect its brand. In the article, “Teams Can Make a Difference If They Care About Behavior" the author discusses how teams are often overlooking the character of a player in order to get their ultimate goal, winning
Cuban's experience in evaluating players and decisive selection of which players will ultimately succeed on and off the court has led to the strength of his overall brand. Cuban says, “A quality team that cares about character can have a significant influence and, with the right support system, can get that player to turn the corner and be a professional on the court and a good citizen off” (Cuban). Cuban’s evidence deals with both the logos and ethos of the argument. According to Cuban, he believes that a player should be looked at extensively before signing and have a great support system behind them once they are signed. His credibility as a team owner and his use of rhetorical devices make his argument valid and worth taking notice. Cuban argues that the character of a player has recently appeared to be a non-factor in the decisions of professional sports teams in the hiring of new athletes. However, the headlines and legal proceedings that have followed some of the most controversial hires appear to have damaged the very teams they were supposed to benefit. The past actions of a player should indeed be used as a factor in determining an athlete's potential future with a new team as it is most certainly in the best interest of the team to protect its brand. In the article, “Teams Can Make a Difference If They Care About Behavior" the author discusses how teams are often overlooking the character of a player in order to get their ultimate goal, winning