With the alarming amount of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative effects of smoking and endeavor to persuade them to stop smoking. The visual I chose is a commercial engendered by an anti-smoking agency called Quit. The commercial is aimed towards older adults who smoke and have a kid. The commercial shows a mother and a son walking in what seems like a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone he commences to cry. At the end, a sticker appears that says quit and gives the name of the antismoking company that engineered the ad. The commercial uses rhetorical appeals to persuade the audience to stop smoking.
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Since the late 1990’s it has been a well-known fact that cigarettes are hazardous and have negative side effects. Quit use this common knowledge to recognize that if you do not stop smoking, then the worst outcome will happen, death. This would mean that they could not be a part of their child’s life. The producers of quit show the audience this obvious reason to stop smoking for the sake of their kid. The producers use logos to reason that if you do not smoke you will live longer, and will not leave your child alone.
Quit indirectly conveys a message without directly telling the viewers. The commercial compares the feeling the boy gets once his mother leaves; to the feeling of abandonment he would feel if his mother died from smoking. This metaphor is an effective tool because its leads the viewer to come to that conclusion on their own. The audience is left to assume their imagination is correct.
The advertisement was effective in persuading its audience to quit smoking. The emotional plot draws the viewers in, even if they are not the parent of a child. They get their point across effectively and leave the viewer contemplating the effects of
Since the late 1990’s it has been a well-known fact that cigarettes are hazardous and have negative side effects. Quit use this common knowledge to recognize that if you do not stop smoking, then the worst outcome will happen, death. This would mean that they could not be a part of their child’s life. The producers of quit show the audience this obvious reason to stop smoking for the sake of their kid. The producers use logos to reason that if you do not smoke you will live longer, and will not leave your child alone.
Quit indirectly conveys a message without directly telling the viewers. The commercial compares the feeling the boy gets once his mother leaves; to the feeling of abandonment he would feel if his mother died from smoking. This metaphor is an effective tool because its leads the viewer to come to that conclusion on their own. The audience is left to assume their imagination is correct.
The advertisement was effective in persuading its audience to quit smoking. The emotional plot draws the viewers in, even if they are not the parent of a child. They get their point across effectively and leave the viewer contemplating the effects of