In Herbert’s letter, he addresses the issue that the slogan "It's The Real Thing" belongs to Coca-Cola, requesting Seaver for it not to be advertised under the publishing company, Grove Press. However, …show more content…
Herbert mentions Coca-Cola’s past use of the slogan "It's The Real Thing", providing dates and an explanation of how the slogan is rightfully theirs. For instance, in the text, Herbert states it was “first used in print advertising in 1942” (lines 15-16). In other words, over twenty-seven years ago, readers can infer that Coca-Cola was indeed the first company to have the slogan. The purpose of this information would be to give more details about the history Coca-Cola had with this slogan, way before Mr. Seaver’s publishing company. Seaver diminished the value of Coca-Cola’s argument by stating a similar event that the company had dealt with. Grove Press had published a book, afterward another company stole the same idea, showing that Coca-Cola is not the only company who deals with ¨deadly¨ situations. Coca-Cola argument is of less importance due to the fact that people would not confuse a beverage and a book, so there is no need of