Faith Shipman
Mercedes-Benz or Perfection-Benz?
As she came out of the shadows of the dark warehouse she ran toward the item draped with a tarp in the middle of the room. She began ripping off the dusty tarp to reveal the most beautiful car she has ever seen. It gleamed and shined under the dark lights in the warehouse as if it was sent from heaven. It was a Mercedes-Benz.
Mercedes-Benz uses a multitude of appeals to convince the reader that their cars are perfection. Logos are uses to intrigue the reader and make them want to buy a Mercedes-Benz. The company claims that their car is perfection. Mercedes-Benz writes, “form follows perfection” in large white text on the top of the ad. For that reason they used a white car to go along with the white text subconsciously associating the sentence with the vehicle. Another way they use logos is by having a tagline at the bottom of the ad reading “the best or nothing” implying that they are they ultimate luxury car brand and if you have a car it should be Mercedes-Benz or you should just be walking because no other car is worth it. …show more content…
This ad was placed in a special edition Vogue magazine, so most or all readers are into fashion and Mercedes-Benz knew this so they used a supermodel to advertise the car. Joan Smalls is a world-renowned supermodel, and Mercedes-Bens knew it was a good idea to use her in an ad where the readers are apt to recognize her. All readers alike know who she is and if she has a Mercedes-Benz then they will feel as if they need one too. Mercedes-Benz is trying to convince the readers that if they buy this car they will be just like a supermodel and will have perfection in their
Mercedes-Benz or Perfection-Benz?
As she came out of the shadows of the dark warehouse she ran toward the item draped with a tarp in the middle of the room. She began ripping off the dusty tarp to reveal the most beautiful car she has ever seen. It gleamed and shined under the dark lights in the warehouse as if it was sent from heaven. It was a Mercedes-Benz.
Mercedes-Benz uses a multitude of appeals to convince the reader that their cars are perfection. Logos are uses to intrigue the reader and make them want to buy a Mercedes-Benz. The company claims that their car is perfection. Mercedes-Benz writes, “form follows perfection” in large white text on the top of the ad. For that reason they used a white car to go along with the white text subconsciously associating the sentence with the vehicle. Another way they use logos is by having a tagline at the bottom of the ad reading “the best or nothing” implying that they are they ultimate luxury car brand and if you have a car it should be Mercedes-Benz or you should just be walking because no other car is worth it. …show more content…
This ad was placed in a special edition Vogue magazine, so most or all readers are into fashion and Mercedes-Benz knew this so they used a supermodel to advertise the car. Joan Smalls is a world-renowned supermodel, and Mercedes-Bens knew it was a good idea to use her in an ad where the readers are apt to recognize her. All readers alike know who she is and if she has a Mercedes-Benz then they will feel as if they need one too. Mercedes-Benz is trying to convince the readers that if they buy this car they will be just like a supermodel and will have perfection in their