In order to make a connection with the argument and the reader he uses Ethos, Pathos, and Logos. He uses Pathos very effectively, by using humor he appeals to the audience. He inputs some humor to make light of the topic of obesity. It balanced out the humor and the heavy topic of obesity, if it wasn 't balanced out his point would have been ineffective. Zinczenko builds his credibility of his argument by quoting two different sources of the sudden increase of Type two diabetes and the cost of treating diabetes. He also mentioned that lack of alternatives for teenagers, and low income families. Zinczenko backs up the lack of alternatives by stating, "Drive down any thoroughfare in America, and I guarantee you 'll see one of our country 's more than 13,000 McDonald 's restaurants. Now, drive back up the block and try to find someplace to buy a grapefruit" (2). There 's only two choices to pick; it 's either to search far and wide or go to the McDonald 's around the corner to get a cheap meal. Zinczenko addressed these rhetorical appeals to create a connection with the
In order to make a connection with the argument and the reader he uses Ethos, Pathos, and Logos. He uses Pathos very effectively, by using humor he appeals to the audience. He inputs some humor to make light of the topic of obesity. It balanced out the humor and the heavy topic of obesity, if it wasn 't balanced out his point would have been ineffective. Zinczenko builds his credibility of his argument by quoting two different sources of the sudden increase of Type two diabetes and the cost of treating diabetes. He also mentioned that lack of alternatives for teenagers, and low income families. Zinczenko backs up the lack of alternatives by stating, "Drive down any thoroughfare in America, and I guarantee you 'll see one of our country 's more than 13,000 McDonald 's restaurants. Now, drive back up the block and try to find someplace to buy a grapefruit" (2). There 's only two choices to pick; it 's either to search far and wide or go to the McDonald 's around the corner to get a cheap meal. Zinczenko addressed these rhetorical appeals to create a connection with the