Argument surrounds us. It plays “with [our] emotions, changes [our] attitude, talks [us] into a decision, and goads [us] to buy things” (Heinrichs 18). Rhetoric is the argument’s decoder. This section talks about the effectiveness of rhetoric on persuading the audience or adversary to agree with the speaker’s points. It is, as Heinrichs states, an “art of influence, friendship, and eloquence, of ready wit and irrefutable logic.” The three basic tools of rhetoric are ethos, pathos, and logos. All three tools have to work together in order to create the best argument that appeals to the audience’s character, logic, and emotion. This section also thoroughly goes over two sub-terms related to logos, deductive and inductive logic. Heinrich uses
