The commercial starts with a one dachshund running down the hill dressed in a hot dog costume as he leads a herd of other dachshunds. The packs of dogs are coming down the hill while the song “Without You” is playing in the background. Finally, towards the end of the hill stands a group of people wearing ketchup product costumes. When the dachshunds get closer to the human condiments they jump on them, and begin licking their faces.
The attention grabber in this television commercial is the dachshund dogs wearing their hot dog costumes with their short little eggs and floppy ears. The cute wiener dogs steal the heart of the American viewer because people fall in love with their “cuteness”.
The retention aspect is used in this commercial
The attention grabber in this television commercial is the dachshund dogs wearing their hot dog costumes with their short little eggs and floppy ears. The cute wiener dogs steal the heart of the American viewer because people fall in love with their “cuteness”.
The retention aspect is used in this commercial