Introduction
Aim: to understand good design in the eyes of Raymond Lowey. We will evaluate and analyse him as a designer, his style and understand his design philosophy.
The intent is to answer the below questions:
• What/who inspired him to become a designer?
• Did he have a design philosophy?
• How did he develop his design philosophy?
• What is a good design?
• Could we use his philosophy to become better designers?
Methodology
This report will explore the life of Raymond Lowey, books written by him, interviews, design history, accomplishments, journals.
We will study his design’s and philosophy and how it was applied to his design process.
Raymond Lowey
1893 Raymond Lowey one of the founders of modern …show more content…
In 1929 Sigmund Gestetner, a British mimeograph manufacturer approached him and asked him to design a new model for him. Lowey proved himself and designed a new machine in less than a week using clay to model. Gestetner liked it and sold so well the company kept the same design for forty years. (Lowey, 1988)
“Between two products equal in price, function, and quality, the better looking will outsell the other ”
( Lowey, 1988, pg 10 )
Influence
We could say design movement’s like Futurism, Modernism, Art deco to name a few were present throughout his design life and had a huge influence on his work.
Lowey’s sought influence in different creative forces, Shakespeare, Seurat, Monet, Conan Doyle, Picasso, Nureyev, Chanel, Archipenko, Maugham, Saki, Dali to name a few, he never tried to be consistent, and anything that was without intent, he always looked to surprise. (Lowey, …show more content…
“He had a genius for promoting himself and his profession”
(Hopkins, 2002,pg18)
Philosophy
Raymond Lowey originated the MAYA concept in industrial design: “Most Advanced, Yet Acceptable”. He believed one should design for the advantage of the largest mass of people always. The designer's job should elevate the aesthetic level of society always. Watch for quality control while insisting others do, too.
The Goal is to not complicate the life of the user, the goal is to give them a piece of mind.
The factors to avoid in design are, Noise, Vibration, Air and Water resistance, villainous smells and the human level.
By this, he meant that is necessary to think about the production Engineer who will have to manufacture what you have designed, try to understand his problems. (Lowey 1988)
“Design simplicity is the essence” (Lowey, 1988, pg
Aim: to understand good design in the eyes of Raymond Lowey. We will evaluate and analyse him as a designer, his style and understand his design philosophy.
The intent is to answer the below questions:
• What/who inspired him to become a designer?
• Did he have a design philosophy?
• How did he develop his design philosophy?
• What is a good design?
• Could we use his philosophy to become better designers?
Methodology
This report will explore the life of Raymond Lowey, books written by him, interviews, design history, accomplishments, journals.
We will study his design’s and philosophy and how it was applied to his design process.
Raymond Lowey
1893 Raymond Lowey one of the founders of modern …show more content…
In 1929 Sigmund Gestetner, a British mimeograph manufacturer approached him and asked him to design a new model for him. Lowey proved himself and designed a new machine in less than a week using clay to model. Gestetner liked it and sold so well the company kept the same design for forty years. (Lowey, 1988)
“Between two products equal in price, function, and quality, the better looking will outsell the other ”
( Lowey, 1988, pg 10 )
Influence
We could say design movement’s like Futurism, Modernism, Art deco to name a few were present throughout his design life and had a huge influence on his work.
Lowey’s sought influence in different creative forces, Shakespeare, Seurat, Monet, Conan Doyle, Picasso, Nureyev, Chanel, Archipenko, Maugham, Saki, Dali to name a few, he never tried to be consistent, and anything that was without intent, he always looked to surprise. (Lowey, …show more content…
“He had a genius for promoting himself and his profession”
(Hopkins, 2002,pg18)
Philosophy
Raymond Lowey originated the MAYA concept in industrial design: “Most Advanced, Yet Acceptable”. He believed one should design for the advantage of the largest mass of people always. The designer's job should elevate the aesthetic level of society always. Watch for quality control while insisting others do, too.
The Goal is to not complicate the life of the user, the goal is to give them a piece of mind.
The factors to avoid in design are, Noise, Vibration, Air and Water resistance, villainous smells and the human level.
By this, he meant that is necessary to think about the production Engineer who will have to manufacture what you have designed, try to understand his problems. (Lowey 1988)
“Design simplicity is the essence” (Lowey, 1988, pg