When the people purchase goods with the Rainforest Alliance certified seal, they help the “conservation of biodiversity” and guarantee maintainable livings by converting property use performs, commercial observes and customer conduct. “The green frog seal means that some (30% minimum) of the product meets standards designed to protect ecosystems, safeguard the well-being of local communities, and improve productivity. If less than 100% of the product is certified then the percentage that is certified will be indicated beneath the Rainforest Alliance seal. All companies who use the seal are required to scale up to 100% at some point in the future”. ( http://fairtradewales.com/fairtrade-vs-the-rainforest-alliance) …show more content…
• Rather than emphasizing how products are traded, Rainforest Alliance Certification focuses on how farms and plantations in developing countries are managed, looking at the economic, social, and environmental aspects of sustainability. At least 30% of products with the Rainforest Alliance mark are Rainforest Alliance Certified. For example, a pack of 80 soft pack Tetley teabags has a minimum of 50% RA certified tea. This means that the other 50% is not certified and does not support farms and plantations. ( http://fairtradewales.com/fairtrade-vs-the-rainforest-alliance)
• 100% of products with the FAIRTRADE mark are Fairtrade certified. This means that every ingredient must meet Fairtrade’s minimum social, economic and environmental requirements, plus progress requirements that encourage the improvement of farmers’ organizations and the situation of estate …show more content…
The minimum price is set based on a consultative process with Fairtrade farmers, workers and traders, making sure that producer groups receive a price that at least covers the cost of sustainable production for that product in that region. If the market price for the product is higher than the minimum price then producers should receive the market price. This protects farmers and producers from fluctuations in the market and protection ensures they have a stable income and can plan for their future.
• The Rainforest Alliance does not guarantee a fair minimum price. However, they do aim to grow farmer earnings by improving farming practices and productivity, which eventually facilitates access to high value markets.
• The Rainforest Alliance offers smaller companies a useful entry point onto the ethical market because products do not have to be 100% RA certified. With the option to scale up to 100%, companies have an opportunity to become more ethical in the future if they want to be, and they also get credit with consumers for attempting to be more ethical. (