Cultural Mainstream Values

Nowadays everywhere you see “cultural mainstream” values, diversity, and racial transcendence; one doesn’t have to look far to notice that it has become the new accepted norm. Hua Hus in “The End of White America?” argues that values, diversity, and racial transcendence have become the “new cultural mainstream” and that it has “some vague notion of racial transcendence.” I agree with Hus because as much as we want to believe that the human race has evolved into accepting diversity and believing in racial transcendence, this is not true.
Many people believed that the 2008 election of Barack Obama to the presidency of the United States demonstrated that we had become a post-racial nation because we had elected a black president. We as a nation …show more content…
Commercials have changed over the decades and we have noticed more and more diversity and racial transcendence in commercials these days. This can possibly be because “According to U.S. Census data from 2010, one in 10 -- or 5.4 million -- opposite-sex couples are interracial, a 28% rise since 2000 and that the number of same-sex-couple households in the U.S. was 646,000, up 9% from 2000.” This may explain why within the past few year marketers have been embracing diversity marketing campaigns. Some examples are Coca-Cola, General Mills, and Chevy; they portray different family vignettes, including gay and interracial couples. Although it seems like a lot of progress has been made with diversity in television advertising, don’t let this fool you; there is still abundance room for improvement. Jason Chambers, author of “Madison Avenue and the Color Line”, says: “The country has shifted quite a bit in a more socially liberal direction, even in the past two to three years. But in some ways we’re still where we were in the 1970s when we started with integrated advertising.” Diversity is a key factor in our society and can either help or affect us in many different ways. For this reason, many corporations rather incorporate diversity versus ignore it. Diversity is going to continue to be included in everyday life just because it helps …show more content…
We are raised by our parents and by our culture, and society indents certain thoughts and a belief about what they believe is ideal. We learn a lot from all these factors. Pierre Bourdieu, a sociologist, anthropologist, and philosopher, claims that “deep internalization of “natural tendencies” are acquired not only through explicit teaching, but perhaps more so through unconscious, informal modes of socialization.” Bourdien believed that “habitus knowledge was often passed on and learned without ever coming to surface.” For example, a young girl (Liza) walking on the street with her mother learns a great deal about hierarchies in America, although nothing was ever mentioned directly. As they were walking they come across a man who looked homeless, the mother tightens her grip on her daughter. Unconsciously the mother had taught the daughter something. The next time when the Liza was walking with her younger sister, and they came across a homeless Liza did the same thing that she had learned from the mother. Even though the mother had no intention the daughter had acquired something that day, she automatically knew that it had to be done no matter what the reason was. We learn many things from our parents; they are our first set of teachers. Growing up I never questioned what my parents said; I automatically knew that what they said was said for a reason. Many people could