Advertising is an idea that allows companies to get through to communities all around the world by using tv commercials, magazines, newspapers and many other methods in order to manipulate society into thinking about the business and the products they sell.This essay will be focusing on the power of advertising and how it can be interpreted in many ways such as discourses and Ideologies.The advertisement is advertising Quick-step flooring and targeting men and women aged between 25 - 50 years old that most likely have families and want their house to look good and provide a safe environment for their kids. The three main signifiers that are going to be spoken about in this essay are the mother/wife,the wooden flooring and three smaller signifiers tied together as one.
