• Full integration – under this strategy company assumes full control of all activities that ultimately deliver the product or service to potential clients. A company would start making its own product and then distribute it on its own as well. Fully integrated firms achieve growth by cost reduction, scarce resource control and quality control (Wheelen, Hunger, & H Deresky, 2016).
• Taper integration – the function of this strategy is to remain some control over suppliers and/or distributors but at the same time keep its flexibility, which is not possible under full integration.
• Quasi-integration – the role of this type of strategy is to obtain partial control over a supplier or distributor.. This strategy also allows a firm to react with
• Taper integration – the function of this strategy is to remain some control over suppliers and/or distributors but at the same time keep its flexibility, which is not possible under full integration.
• Quasi-integration – the role of this type of strategy is to obtain partial control over a supplier or distributor.. This strategy also allows a firm to react with