Case Study: Quality Fish Company

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A. Define/describe your company. Your company can be based on a specific type of fish at a specific location etc.
Quality Fish Company INC. was founded in 2017 by Engers Duran in Miami, Florida. Quality Fish company is involved in the distribution of fresh and frozen Atlantic Bluefin Tuna to hotels, restaurant, and supermarket across South and North Florida. Quality Fish Company source its target product (Atlantic Bluefin Tuna) over the area of open ocean south of new England and East of the Mid Atlantic coast. We offer the more competitive and quality product than any other fish company in the market. For instance, Quality Fish Company use a HACCP certified staff to guarantee the Atlantic Bluefin Tuna being served is safe to eat. Quality
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Quality Fish vision statement is to be one of the top fish company in the market by providing customers with the freshest and quality fish obtained only from sustainably managed fisheries. Quality Fish mission statement is to provide the best price and the highest quality product to their consumers by trust and honesty. To achieve this mission, Quality Fish provide employee with customer service and sales training. Quality Fish believe in if employees are happy, enthusiastic, active, and dedicated, employees will take care of the customers providing customers with high quality …show more content…
BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business (https://www.cio.com/article). We are using Business Intelligence Software to measure customer needs and satisfaction through analytics data graphs and charts and compare quarter revenue to take the best decision. This technology (BI) allow upper management and lower level managers form Quality Fish Company to make better decisions and provide superior service that meets customer’s expectation.
D. Identify what specific data is important to decision-making in your company to meet your objectives, how you will use the data and identify what/who your source for the data will be. Please spell out any abbreviations as well as listing the abbreviation.
Some specific data used by Quality Fish company for decision making are revenue per year, catch per year, average waiting time and average handing time. By analyzing those data Quality Fish Company should be able to look at the data and identify trends that impact on daily operations and connect those results to customers interactions. Based in the information that Quality Fish Company collect they can improve forecasting, implement customer service

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