I.1. Background of the Study
In the public diplomacy there are many dimensions that have relation with domestic and foreign affairs, the tension level between countries, the directions of communication which can be one or two directions. There is traditional public diplomacy which direct to public foreign communication to reach goals through “hearts and mind.” This case is relate with the practice of gastrodiplomacy which before already introduced by Paul Rockower, if gastrodiplomacy is the act of winning hearts and mind through stomachs.
Gastrodiplomacy is how to invite foreigner to get interest with other country’s food and then those food become their life. The first gastrodiplomacy is used by Thailand as their part of first public diplomacy …show more content…
Indonesia which the world’s fourth most populated nation with 203 million people, and over 17.000 islands of which 600 are inhabited, it is home to 300 ethnic groups. As years goes by, the relations between both countries become stronger and better. Indonesia and Republic of Korea, both countries has strong cultural environment that makes people around the world wants to learn about each their culture. That is why Korean government wants to spread their Korean culture into the world, including Indonesia. Because of that, the researcher will choose Indonesia as the country for Korean national …show more content…
Then, with Indonesian Korean Cultural Center, Indonesian and Korean can increase their relations with exchanging their culture and human resources. Actually, the Korean Cultural Center already opened up in 20 branches across the world.
After opened the Korean Culture Center in Jakarta (Indonesia), ROK government tries to promote Korean culture through cuisine or food, like in 2015, KCCI held an event regarding the promotion of Korean food with Korean Street Food Festival in 2015. This is the first event regarding Korean food that held by Korean government with goals to promote Korean food. Many Indonesian people came to this street food festival that held in Jakarta. Besides that, many Korean restaurants also opened up in some area in Indonesia, including Jakarta and Bandung.
With promoting the Korean food in Indonesia, ROK government is hoping for a proactive response from Indonesia in welcoming the Korean culture, starting with opened up the Korean Cultural Center in Indonesia, and held some events regarding promoting Korean food since 2015 until now. ROK tries to promote its country through food. Because today, food become the tool of diplomacy and promotes country’s image in order to reach its nation
In the public diplomacy there are many dimensions that have relation with domestic and foreign affairs, the tension level between countries, the directions of communication which can be one or two directions. There is traditional public diplomacy which direct to public foreign communication to reach goals through “hearts and mind.” This case is relate with the practice of gastrodiplomacy which before already introduced by Paul Rockower, if gastrodiplomacy is the act of winning hearts and mind through stomachs.
Gastrodiplomacy is how to invite foreigner to get interest with other country’s food and then those food become their life. The first gastrodiplomacy is used by Thailand as their part of first public diplomacy …show more content…
Indonesia which the world’s fourth most populated nation with 203 million people, and over 17.000 islands of which 600 are inhabited, it is home to 300 ethnic groups. As years goes by, the relations between both countries become stronger and better. Indonesia and Republic of Korea, both countries has strong cultural environment that makes people around the world wants to learn about each their culture. That is why Korean government wants to spread their Korean culture into the world, including Indonesia. Because of that, the researcher will choose Indonesia as the country for Korean national …show more content…
Then, with Indonesian Korean Cultural Center, Indonesian and Korean can increase their relations with exchanging their culture and human resources. Actually, the Korean Cultural Center already opened up in 20 branches across the world.
After opened the Korean Culture Center in Jakarta (Indonesia), ROK government tries to promote Korean culture through cuisine or food, like in 2015, KCCI held an event regarding the promotion of Korean food with Korean Street Food Festival in 2015. This is the first event regarding Korean food that held by Korean government with goals to promote Korean food. Many Indonesian people came to this street food festival that held in Jakarta. Besides that, many Korean restaurants also opened up in some area in Indonesia, including Jakarta and Bandung.
With promoting the Korean food in Indonesia, ROK government is hoping for a proactive response from Indonesia in welcoming the Korean culture, starting with opened up the Korean Cultural Center in Indonesia, and held some events regarding promoting Korean food since 2015 until now. ROK tries to promote its country through food. Because today, food become the tool of diplomacy and promotes country’s image in order to reach its nation