On May 1876, Colonel Eli Lilly and three employees had found a company that would advance the medical world remarkably to combat physiological and psychological diseases. This company known as Eli Lilly and Company is an American global corporation that is heavily invested in the manufacturing and the distribution of pharmaceutical products. The mission of this company is to better the lives of people within the United States, and across the globe to help achieve longer, healthier, and more active lifestyles. This corporation 140 years later has become the forefront of medicine by being the first to mass-produce penicillin, the salk polio vaccine, and insulin.
The Lilly Company has an outstanding profile, proving itself to be a highly lucrative …show more content…
This drug is widely known as Prozac, an antidepressant to aid in the treatment of major depressive disorder, obsessive-compulsive disorder, bulimia nervosa, and panic disorders. Businesses saw Prozac as an opportunity to market this drug because it was the first of its kind. Prozac falls into a category known as SSRI, which stands for selective serotonin reuptake inhibitor. This drug limits the reabsorption of serotonin through neurotransmitters in the brain, which leads to the potential balance of a patient's mood. What makes this drug more advanced than other antidepressants is that there are less severe side effects. This became attractive to patients who have tried other forms of antidepressants, but experienced extreme adverse reactions. The intent of this drug was to assist in the treatment of those suffering from severe psychological disorders, but with aggressive and calculated marketing strategies it became an iconic ‘it drug’ of the …show more content…
Businessweek, Science and Technology, Newsweek, New York magazine, and Lifestyle magazine were just a few of the outlets that had begun the conversation of the ‘boom in depression’ (Science and Technology). Later other media outlets such as talk shows, social magazines, celebrities, and news stations had Prozac on the tongue, and in their medicine cabinets. Late Show host David Letterman made a statement ‘You know it is the holiday season in New York City, when drug dealers are selling more Prozac than crack!’, it was no secret that Prozac ….. Letterman mentioned Prozac on his show, but there were celebrities who actually admitted to the use of antidepressants; Jim Carrey, Robin Williams, Terry Bradshaw, John Hamm, Ashley Judd, and many more. Social Magazines showcased beautiful models Christie Brinkley, Jennifer Aniston, and others on their covers while the name Prozac was somewhere in the subtext. New ways of getting the name Prozac into the airwaves was overwhelming, but when it was thought that every outlet had been covered the first commercial for pharmaceuticals hit television sets. Prozac had entered americans homes without having to knock on their doors, and promoted personal stories to draw in
The Lilly Company has an outstanding profile, proving itself to be a highly lucrative …show more content…
This drug is widely known as Prozac, an antidepressant to aid in the treatment of major depressive disorder, obsessive-compulsive disorder, bulimia nervosa, and panic disorders. Businesses saw Prozac as an opportunity to market this drug because it was the first of its kind. Prozac falls into a category known as SSRI, which stands for selective serotonin reuptake inhibitor. This drug limits the reabsorption of serotonin through neurotransmitters in the brain, which leads to the potential balance of a patient's mood. What makes this drug more advanced than other antidepressants is that there are less severe side effects. This became attractive to patients who have tried other forms of antidepressants, but experienced extreme adverse reactions. The intent of this drug was to assist in the treatment of those suffering from severe psychological disorders, but with aggressive and calculated marketing strategies it became an iconic ‘it drug’ of the …show more content…
Businessweek, Science and Technology, Newsweek, New York magazine, and Lifestyle magazine were just a few of the outlets that had begun the conversation of the ‘boom in depression’ (Science and Technology). Later other media outlets such as talk shows, social magazines, celebrities, and news stations had Prozac on the tongue, and in their medicine cabinets. Late Show host David Letterman made a statement ‘You know it is the holiday season in New York City, when drug dealers are selling more Prozac than crack!’, it was no secret that Prozac ….. Letterman mentioned Prozac on his show, but there were celebrities who actually admitted to the use of antidepressants; Jim Carrey, Robin Williams, Terry Bradshaw, John Hamm, Ashley Judd, and many more. Social Magazines showcased beautiful models Christie Brinkley, Jennifer Aniston, and others on their covers while the name Prozac was somewhere in the subtext. New ways of getting the name Prozac into the airwaves was overwhelming, but when it was thought that every outlet had been covered the first commercial for pharmaceuticals hit television sets. Prozac had entered americans homes without having to knock on their doors, and promoted personal stories to draw in