Mc donalds has mpre than 35,000 restaurants which serve 68 million consumers every day in 118 countries. They are the most recognised brand in the fast food industry and is predicted to be valued at $40 billion. Mcdonalds is known globally which gives it the ability to locally adapt to each country 's specific needs and cultural differences in food menu.The menu prices have been adapted for each country and they have also managed to adapt their individual franchises to the current trends and concerns in their individual geographical locations. Mc doanlds also spend over $1.8 billion on advertising each year, which is more than four times the amount other fast food restuarants spend on advertising.
Weakness
We have heard the strengths and the good of mcdonalds but behind the smiling face of Ronald McDonald lies the reality, now its time to find out if the strengths to outweigh the weakness…
As mentioned in the strengths McDonald 's spend over $1.8 billion every year worldwide on advertising and promotions, trying to show an image of being a 'caring ', 'green ' and ‘healthy’ company that is also a fun, relaxed and cheap place to eat. Children aged between 2 to 11 are lured in (dragging their parents behind them) with the promise of toys, McDonald 's are the largest distributer of toys world …show more content…
Even their healthy food items they promote as 'nutritious ' and ‘healthy’ are more fattening and contain more calories than a burger. the reality is that all they sell is junk food which contains so much sodium, unhealthy fat, sugar and empty carbs and they tend to be low in fibre and vitamins. It is believed that your pets food Contains less fat, salt and sugar and your pet’s food may be healthier than what they serve at McDonald’s. apart from offering unhealthy food menus McDonald’s has also been identified as having a negative impact on the environment in more ways than one. Besides the pollution from factories where the food is produced, the unusable waste from nearly all the food they sell, and the massive amounts of power and energy that are required to keep all of the branches up and running, this corporation is also destroying natural rain forests in South America. McDonald’s Corporation likes to purchase their meat from privatised farms, which are built on the land where a lush rainforest once stood. These farmlands are cut down for a place for the cows and their feed. Another effect they have on the environment are the packaging material they use to package the burgers, according to McDonalds the packaging material is “recycled” but this is a lie because only a very small part of the paper is recycled and about 2000 square kilometre of forest is needed to produce