Qualitative Pros And Cons

1) Quantitative and qualitative are two different types of methods to help Sociologist better understand what makes varied societies so different. Quantitative research can translate the social world into useable statistics, which can then be put toward finding cause and effect relationships. This type of research helps sociologist measure behavior, attitude, opinions and other qualities from a large sample population. Different methods used to collect quantitative data are various types of surveys.Quantitative research is widely used in psychology, economics, community health, human development, gender, political science and so on.“Quantitative methodologies distil large amounts of information into numbers that are more easily communicated to others, often in the form of rates and percentages or charts and graphs” (Pg 41 Para. 2 Line 11) …show more content…
B) Data collected fast
C) Involves planning method for messages and programs
Cons
A) Needs a large sample population
B) Requires a lot of money

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Qualitative research is the exact opposite of quantitative, it doesn’t use numbers or statistics. Qualitative research uses photographs, field notes, videos, texts and interview transcripts. These types of researchers like to become a part of a culture or context that is being observed. This could require months or even years of intense research because the participant needs to be accepted into the environment they wanted to be a part of to get true unbiased data.

Pros
A)Dynamic, Flexible
B)Depth of Understanding
C)Deeper Broader DataBase
D)Less Costly
E)Open-ended; formative creative ideas can be evaluated
Cons
A)Dependent on interviewer skills, orientation & interpretation
B)Can’t be repeated as