The target audience are baby boomers aged 49-67 years old, that donate money to charity. These baby life-crisis parents are parents, whose children recently left for college or parents that miss taking care of children. Since these baby life-crisis parents long for the presence of children and are well established in their careers, this type of donor is more inclined to give back to organizations that aid children.
The baby life-crisis parents are based in Jacksonville, which is fantastic for charities, since Jacksonville is #6 on the top 15 most giving cities, according to philanthropy. Also philanthropy reports, married couples are 1.6 times more apt to donate to charities and those who possess a bachelor degree are 1.5 times more likely to donate, …show more content…
As baby boomers have tried many products and services, they are loyal to brands that they are comfortable with. Thus, baby boomers are highly value loyalty plans that businesses create.
Also, baby boomers are the generation that massively stood up for their beliefs with protests and rewrote their parent's rules. This generation wanted to give back more than any other. Volunteering and protesting for causes drove this generation's passion.
From this demographic and psychographic research, there are a few aspects that the baby life-crisis parents emulate. First, that they are caring middle-aged parents that crave after the idea of nurturing children again. Second, they have the highest disposable income of any other income and regularly support charities they are loyal to. Third, they are not passive in the digital age, but actively using technology.
Accordingly, these baby life-crisis parents use a few sources to receive information. Although, this audience is online more than millennials, baby boomers like to gather information from newspapers. Since, they are online a lot, baby boomers also enjoy getting information Facebook according to
The baby life-crisis parents are based in Jacksonville, which is fantastic for charities, since Jacksonville is #6 on the top 15 most giving cities, according to philanthropy. Also philanthropy reports, married couples are 1.6 times more apt to donate to charities and those who possess a bachelor degree are 1.5 times more likely to donate, …show more content…
As baby boomers have tried many products and services, they are loyal to brands that they are comfortable with. Thus, baby boomers are highly value loyalty plans that businesses create.
Also, baby boomers are the generation that massively stood up for their beliefs with protests and rewrote their parent's rules. This generation wanted to give back more than any other. Volunteering and protesting for causes drove this generation's passion.
From this demographic and psychographic research, there are a few aspects that the baby life-crisis parents emulate. First, that they are caring middle-aged parents that crave after the idea of nurturing children again. Second, they have the highest disposable income of any other income and regularly support charities they are loyal to. Third, they are not passive in the digital age, but actively using technology.
Accordingly, these baby life-crisis parents use a few sources to receive information. Although, this audience is online more than millennials, baby boomers like to gather information from newspapers. Since, they are online a lot, baby boomers also enjoy getting information Facebook according to